Did you ever wonder why so many of the best TV commercials are funny? Or why the most successful people in sales usually have a great sense of humor? In this program we'll answer these questions and learn seven techniques for using humor more effectively in sales and marketing.

With funny, real examples, we'll see how humor helps the customer relax, identify with you, and remember your message. And how it helps you create rapport, reduce the customer's defensiveness, steer the conversation, and thus make the sale. We'll learn how funny true stories trump fictional jokes, how self-deprecating humor is the safest kind, and how women respond to humor differently than men. By the end of this program, you'll be sold on humor.